Sky has forged an exclusive deal with LG, offering LG customers access to the Now TV service.
LG has become the first and only TV manufacturer to offer access to the on-demand service, which provides pay-as-you-go access to Sky Sports and monthly passes to Sky Movies.
Owners of new LG smart TVs, Blu-ray players and home cinema systems will be able to access the Now TV app from their Smart User Interface home screens.
Consumers can grab 24 hours of unlimited access to Sky’s plethora of sports channels for £9.99 a pop, or kick back with a Sky Movies pass starting at £8.99 for the first three months and £15 thereafter.
However, new LG customers will be given three months of free access to Sky Movies and three free Sky Sports days
Now TV is already available on a whole host of platforms including Android, PlayStation 3 and Xbox 360, but LG is the first company to offer Now TV as part of its core smart TV offering; exclusivity that will last for a minimum of 12 months.
Sky Now TV is not a particularly impressive service when it comes to movies, where the depth and resolution doesn’t come close to rivals Netflix and Lovefilm. However, the Sky Sports deal might be enough to entice some consumers to spend.
Furthermore, for those stood in front of a wall of TVs in an electronics store, this little bonus might be the thing to tip them over the edge and into LG’s waiting arms.