While Samsung looks to upgrade its flagship smartphone, HTC has announced it is doing the opposite.
The newly announced HTC One E8 is, in simple terms, a cut-price HTC One M8 with a plastic body.
The biggest and most obvious difference between the HTC One M8 and the HTC One E8 is the design. While the stunning M8 is carved from a single piece of aluminium, the E8 has a polycarbonate shell which looks and will feel less special than its older sibling.
The twin BoomSound speakers are still present, so sound is going to be just as good, but the HTC One E8 is a tiny bit bigger than the M8. Not by much though. The change in body also means it’s a little bit lighter.
In another change, the power key has been moved from the top right on the M8 to the centre of the top edge on the E8.
The phones have identical 5.0-inch 1080 x 1920 screens, with a superb pixel density of 441 pixels per inch, and both are rocking 2.3GHz quad-core Snapdragon 801 processors and 2GB of RAM. Both devices also have 2600 mAh batteries.
It sounds like the E8’s camera is going to be quite different. While the HTC One M8 has a Ultrapixel sensor HTC One E8 has a far more pedestrian 13-megapixel lens. Time will tell whether actual photos wind up looking much different.
Perhaps the most important difference between the two handsets is the price. HTC is currently selling the One M8 for more than £500 – the E8 is going to be closer to £300.
Is the metal body worth an extra 200 quid? We’ll have to wait and see until later this year when the E8 goes on sale.